I recently saw an interview on the TV with the creator of this app. I immediately recalled the angst I saw my mother go through when he mother was ill with cancer. Trying to keep everyone in the loop, not wanting to bother people unnecessary, trying to manage the lifetime of baggage that family relationships can bring etc.
Basically designed to keep everyone in the loop and help the person in need get the support they need when they need it without becoming a perceived burden.
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